Elite of the Obscure, A Retrospective, 1972-1987. Creating art by any means necessary -often using their bodies and guerilla tactics- the art group merged activism and performance and, in doing so, pushed the boundaries of what Chicano art might encompass. The exhibition includes nearly 150 artworks, featuring video, sculpture, painting, performance ephemera and documentation, collage, correspondence art, photography (including their signature No Movies, or invented film stills), and a series of works commissioned on occasion of the exhibition.
Williamstown, Mass. – The Williams College Museum of Art (WCMA) presents Asco: Elite
of the Obscure, A Retrospective, 1972–1987, the first retrospective to present the wide-
ranging work of the Chicano performance and conceptual art group Asco (1972–1987), co-
organized with the Los Angeles County Museum of Art (LACMA) and on view February 4
through July 29, 2012.
Geographically and culturally segregated from the still-nascent Los Angeles contemporary
art scene and aesthetically at odds with the emerging Chicano art movement, Asco members
united to explore and exploit the unlimited media of the conceptual. Creating art by any
means necessary—often using their bodies and guerilla tactics—Asco merged activism and
performance and, in doing so, pushed the boundaries of what Chicano art might
encompass. Asco: Elite of the Obscure includes nearly 150 artworks, featuring video,
sculpture, painting, performance ephemera and documentation, collage, correspondence
art, photography (including their signature No Movies, or invented film stills), and a series
of works commissioned on occasion of the exhibition.
Asco: Elite of the Obscure was organized by C. Ondine Chavoya, Williams College
Associate Professor of Art and Latina/o studies and Rita Gonzalez, LACMA’s Associate
Curator of Contemporary Art.
The exhibition, which opened first at LACMA as part of the Getty's Pacific Standard Time:
Art in L.A. 1945-1980, has received much attention in the press. “The exhibition will
provide revelations and surprises for both those who are familiar with Asco’s work, as well as
those just discovering it,” said Chavoya. “This is the first opportunity to expose the nearly
fifteen-year output of this important yet underrated art group,” said Gonzalez. “Asco’s
retrospective includes works by the artists and an extended network of collaborators, many
of which have not been seen since they were produced.”
The core team of artists, Harry Gamboa, Jr., Gronk, Willie F. Herrón III, and Patssi
Valdez, met in and around Garfield High School in East Los Angeles in the late 1960s. The
emerging artists took the name Asco from the Spanish word for disgust or nausea, and set
about expressing this shared feeling through performance, public art, and multimedia in
response to turbulent socio-political issues in Los Angeles, and in dialogue with a larger
international context. Asco eventually expanded to include a larger group of artists and
performers; and the exhibition highlights the contributions of the group’s many
participants and collaborators, including Diane Gamboa, Sean Carrillo, Humberto
Sandoval, Teresa Covarrubias, Teddy Sandoval, and Jerry Dreva, among others.
Throughout the 1970s and into the 1980s, Asco developed a sophisticated body of work
attentive to the specific neighborhoods of Los Angeles and, in particular, its urban
Chicano barrios. Their work circulated more as rumor than as a documented historical
account, due in part to the group’s interest in hit-and-run tactics, but even more so due to
their location outside of the designated geographic centers of conceptual art production.
However, the group eventually inserted themselves into a broader circuit as they became
engaged with an international cast of artists involved in correspondence art.
Many works in the exhibition depict the group’s involvement in actions and staged
photographs on the streets of Los Angeles. Asco’s first public performance, Stations of the
Cross (1971), transformed the Mexican Catholic tradition of Las Posadas into a ritual of
remembrance and resistance against the Vietnam War. The procession consisted of
Gamboa, Gronk, and Herrón, who carried a fifteen-foot cross that had been constructed
out of cardboard and layered with paint. The final rite was held in front of the Marine
Corps recruiting center, where the costumed trio observed a ceremonial five minutes of
silence before placing the cross at the door of the station and fleeing the scene.
Asco participated in a number of Dia de los Muertos (Day of the Dead) celebrations in East
Los Angeles that were initiated by the Chicano cultural art space, Self-Help Graphics. In
photographs taken by Harry Gamboa, Jr., Seymour Rosen, and Ricardo Valverde, the
group’s playful iconoclasm and resistance to accepted cultural symbolism is evident. Also
included in the exhibition are photographs of actions that present the artists’ involvement
in and critical response to muralism. Gronk, who had previously established himself
alongside Herrón as a noteworthy muralist, performed as auteur in Instant Mural (1974),
taping Valdez and frequent collaborator Humberto Sandoval to a wall. The performers
then burst forth from the tape creating a transgressive image in the urban landscape. In
Asco’s Walking Mural (1972) performance, a mural becomes so disenchanted with its
immobility and environment that it breaks free from the wall and onto the streets.
Asco’s first unsanctioned museum display of their work occurred in 1972, when Gamboa
visited LACMA and noticed the absence of Chicano and Mexican artists in the galleries. He
returned later that evening with Gronk and Herrón, to sign in spray-paint an exterior
footbridge on the museum campus, then came back again in the wee hours of the morning
with Valdez to document what they claimed was the first Chicano conceptual art piece at the
museum, which came to be known as Spray Paint LACMA (or Project Pie in De/Face). Asco
cannibalized muralism as a medium, along with graffiti and later film to stage movement
and possibility in exchange for static, iconic, and mythical representations.
The exhibition also features a large selection of No Movies—Asco's signature images created
for the camera that imbue performance art with a cinematic feel. As a staged event, the
artists would play the parts of cinema stars, and the resulting images were then disseminated
as if they were stills from “authentic” Chicano motion pictures. No Movies envision the
possibility of Chicanos starring in and producing a wide variety of Hollywood films while
simultaneously highlighting their relative invisibility. Essentially, Asco created images to
advertise films that did not exist and circulated the imagery in a variety of inventive and
innovative ways: No Movies were distributed to local and national media outlets, including
film distributors, and reached an international audience through mail art circuits.
Asco’s spontaneous actions of the early 1970s were, by the late 1980s, modified into staged
ensemble pieces that could highlight the interdisciplinary interests and talents of the group
members.
Catalogue
A fully illustrated 432-page catalogue published by the Williams College Museum of Art
and Hatje Cantz features essays by the co-curators, reprints of key historical documents,
including interviews with the artists, and new critical essays by scholars from a variety of
fields (including Maris Bustamante, David E. James, Amelia Jones, Josh Kun, Chon A.
Noriega, and others).
Credit
The exhibition was organized by the Williams College Museum of Art and the Los Angeles
County Museum of Art. It is made possible in part by The Andy Warhol Foundation for
the Visual Arts, the National Endowment for the Arts, and The Robert Mapplethorpe
Foundation. Support for exhibition programs has been provided by the Williams College
Art Department, Latina/o Studies Program, and Lecture Committee.
Williams College Museum of Art
One of the finest college art museums in the country, the Williams College Museum of Art
houses 13,000 works that span the history of art. The museum’s principle mission is to
encourage multidisciplinary teaching through encounters with art objects that traverse time
periods and cultures. An active, collecting museum, its current strengths are in modern
and contemporary art, photography, prints, and Indian painting.
Los Angeles County Museum of Art
Since its inception in 1965, LACMA has been devoted to collecting works of art that span
both history and geography and represent Los Angeles's uniquely diverse population.
Today, the museum features particularly strong collections of Asian, Latin American,
European, and American art, as well as a contemporary museum on its campus. With this
expanded space for contemporary art, innovative collaborations with artists, and an
ongoing transformation project, LACMA is creating a truly modern lens through which to
view its rich encyclopedic collection.
Image: Asco, The Gores, 1974, color photograph by Harry Gamboa, Jr. Courtesy of the artist. © Asco; photograph © 1974 Harry Gamboa, Jr.
Media Contact: Suzanne Silitch, Associate Director of Communications for the Arts;
(413) 597-3178; suzanne.silitch@williams.edu
Opening Celebration
Friday, March 2, 2012
at the Williams College Museum of Art
15 Lawrence Hall Drive
Williamstown, MA 01267
4:30 pm walk-through of the exhibition with curators
5:30–7:00 pm reception with the artists
A Symposium
Saturday, March 3, 2012
1:00–5:30 pm
at the Brooks-Rogers Recital Hall
54 Chapin Hall Dr.
Williams College
Williamstown, MA 01267
Reservations are strongly recommended for the symposium as space is limited. To reserve a space for this event, please email wcmareservations@gmail.com or call (413) 597-4545.
Conversations with artists and scholars
Featuring exhibition co-curators C. Ondine Chavoya, Associate Professor of Art and Latina/o Studies at Williams College, and Rita Gonzalez, Associate Curator of Contemporary Art at the Los Angeles County Museum of Art; Asco artists Sean Carrillo, Harry Gamboa, Jr., Willie F. Herrón III, Patssi Valdez; scholars Colin Gunckel, Amelia Jones, Amalia Mesa-Bains, and Mario Ontiveros.
Williams College Museum of Art
15 Lawrence Hall Drive - Williamstown
Tuesday through Saturday, 10 a.m. to 5 p.m.
Sunday, 1 to 5 p.m.
Admission is free