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10/7/2003

Deep waters run still

Jan Baum Gallery, La Brea

A group exhibition curated by Carlos Zamora

Lisa Adams, Dan Bayles, Margaret Ecker, Kristi Kent, Jason McKechnie, John Mills, Joshua Podoll, Solange

Reception for the Artists: Friday 11 July 7-9 pm

We live in a time where hyper reality is the norm. The world received from advertising, film, music videos and home photography permeates our lives. All these mediums are developed with hyper real, ultra-saturated colors, vivid, exaggerated and unrealistic.

"Get real" is part of popular language. Reality television, an artificial projection of reality takes up a large portion of programming. MTV hosts use it; Dr. Phil preaches it, everyone seeks to find the real and be real now.

Americans are reaching in to better their personal world. From Times magazine to CNN, the media is acknowledging the massive industry boom in home remodeling. The new look of the American home is more expansive and cushier than it was ten years ago. Fashion designers are turning to furniture design - that's where the money is.

People are spending their real money to cause social change. "You can also save the rainforest, ease global warming, nurture Native American values, support family farms, spread world peace, and reduce income inequality, all without leaving the refrigerator aisles of the supermarket," says David Brooks, author of BOBOs in Paradise.

The ideal profession is one where people can make lots of money AND be emotionally and psychologically fulfilled (as always.)

Do all these factors point to a recondite urge to find more meaning in an increasingly harried world? If so, are these needs and focus reflected in high art? With this question in mind Carlos Zamora has curated Deep Waters Run Still, an attempt to explore new themes in art.

Jan Baum Gallery 170 S La Brea 323.932.0171

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