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Essl Museum Contemporary Art, Klosterneuburg

60 works will be presented in the exhibition, curated for the first time by a group of guest curators selected among the applications that have been submitted in response to an announcement on facebook.

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With >LIKE IT< the Essl Museum is presenting the first exhibition created and curated by members of a social network. In the run-up, on the Essl Museum’s Facebook page it was possible to vote for the works that will be shown in the exhibition. The show is being curated by a group of guest curators, who were likewise selected through Facebook.

Museums have recognised the importance of social networks and so not only inform the growing online communities about their content but also promote interaction. With >LIKE IT< the Essl Museum is taking a big step forward and using Facebook to invite people to take an active part in the process of the selection and curating of a major museum exhibition. Here the development of new forms of dialogue between online communities and museums is playing a major role.

A group of guest curators was selected among the applications that were submitted in response to an announcement on facebook. During the course of a two-day workshop at the Essl Museum, a curatorial concept has been developed. The group has decided on the presentation of the 30 most liked works, many of which are part of extensive work series. Therefore, total number of 60 works will be presented in the exhibition.
“For the arrangement of the concept, we have taken the winner of the facebook-votin, “Estrella” by Patrìcia Jagicza, as a starting point. We have discussed why exactly this painting has been so popular amongst the online-community and finally reached the conclusion that the image conveys a perceptible tension between privacy and public. This insight has resulted in a critical reflection on the media and the protection of the individuals’ privacy”, according to the six curators.

The Guest Curators:
Catharina Bamberger, Daniela Chana, Claudia König, Andreas Maurer, Tobias Sckaer, Michael Wurmitzer.

Opening: Tue 22th Oct at 7.30 pm

ESSL MUSEUM – Kunst der Gegenwart
An der Donau-Au 1, A-3400 Klosterneuburg / Wien
Opening hours: Tue. – Sun. 10.00 – 18.00, Wed. 10.00 – 21.00
Essl Museum admission prices: adults 9, concessionary prices 7.

The future of painting
dal 1/10/2014 al 7/2/2015

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