Collective Design Fair
dal 6/5/2014 al 10/5/2014
Segnalato da
6/5/2014
Collective Design Fair
Skylight at Moynihan Station, New York
Collective 2, the second edition of the fair, features an exhibition of student work from Design Academy Eindhoven, an intimate series of discussions centered on design and the creative process, a special exhibition on the work of Hella Jongerius, a series of collaborations between interior designers and Collective 2 exhibitors and a capsule exhibition that highlights the ongoing significance of design from the Nordic region.
New York, NY, April 17, 2014 – Collective Design Fair announced today additional programming
details for its second edition, Collective 2. Among these additional programs will be the US
debut of an exhibition of student work from Design Academy Eindhoven in the Netherlands that
moves the focus of design from object to concept, and the collective social good. Also included
will be Collective Conversations, an intimate series of discussions centered on design and the
creative process that will be hosted by a diverse group of innovators in the field. The series will
be held onsite in a setting specially commissioned from the New York City-based collective
BroLab.
Other programming will include a special exhibition on the work of internationally acclaimed
designer Hella Jongerius; Collective Settings, a series of collaborations between interior
designers and Collective 2 exhibitors; and Collective Focus: Scandinavia, a capsule exhibition
that highlights the ongoing significance of design from the Nordic region.
Self Unself by Design Academy Eindhoven
Self Unself began as the theme of the 2013 graduation exhibition at the Design Academy
Eindhoven in the Netherlands, and soon expanded to a broader platform at the Van
Abbemuseum during Dutch Design Week. The presentation of Self Unself at Collective 2 will be
the first in the United States and feature all new student work.
On the concept of the show, Eindhoven Creative Director Thomas Widdershoven says: “Looking
at the graduating students and their projects, two words come to my mind: self and unself. Our
students are presenting self-initiated projects with an unselfish inclination. Their projects raise
social issues and are geared towards the collective good.”
Many Eindhoven students have moved beyond the production of objects to embrace other forms
of expression, which include performances, films, debates or workshops. Earlier iterations of Self
Unself have been presented at the Loft Creative Festival in Shenzhen, China, and at the 2014
Salone del Mobile in Milan. With each new location the exhibition takes on a new meaning, with
fresh manifestations and interactions. Additional support for Self Unself is provided in part by
the Dutch Culture USA program of the Consulate General of the Netherlands in New York.
Collective Conversations
Reprising successful programming from its first edition, Collective 2 will present Collective
Conversations, featuring designers, gallerists, educators and cultural innovators exploring vital
topics in the field of design. This year the Conversations will take place around a table where
seats will be available for visitors who want to listen and join in the exchange. Among the
participants will be designers India Mahdavi, Michele Oka Doner, Jennifer Trask and The Haas
Brothers; Julia Kaganskiy, Director of the Incubator for Art, Technology and Design at the New
Museum; Murray Moss and Franklin Getchell of Moss Bureau; Jane Adlin, Associate Curator of
Modern and Contemporary Art at the Metropolitan Museum of Art; and Henry Urbach, Director of
The Glass House in New Canaan, Connecticut. The conversations will be held in a setting
custom-designed for the Fair by the New York-based artist collective BroLab.
Hella Jongerius at Collective 2
Collective Design Fair is proud to introduce a solo exhibition on Dutch industrial designer Hella
Jongerius (born 1963) as part of its continuing commitment to presenting the work of
significant contemporary designers. Guest curators Murray Moss and Franklin Getchell of Moss
Bureau have assembled a highly personal selection of representative works by the Berlin-based
designer, drawn primarily from their private collection. Each work is a complete narrative unto
itself, but altogether the selection presents a broader story of the artist's exceptional ability to
create a collection that expresses her idiosyncratic, playful perspective on design. Works
featured in the exhibition—from her signature vessels to textiles to furniture—will demonstrate
Jongerius’ skill and artistry in stitching together and making harmonious seemingly
incongruous ideas, technologies and materials.
Says Moss, “For over twenty years Hella Jongerius has been working in an artist collective of
sorts—albeit one of her own making. Over the years she has brilliantly “curated” an ever-
expanding circle of diverse designers and manufacturers with different sensibilities and
aesthetics. In doing so, she brings them all together in an unparalleled “Hella” commune, where
ancient and avant-garde, hand-made and laser-cut, familiar and foreign, all become part of a
vast quilt of sublime beauty and intelligence—her work.”
Additional support for the Hella Jongerius exhibition is provided in part by the Dutch Culture
USA program of the Consulate General of the Netherlands in New York.
Collective Focus: Scandinavia
Collective 2 will host a capsule exhibition in 2014 spotlighting Scandinavian design, which plays
a key role in this year’s edition. For Collective Focus: Scandinavia, guest curator Glenn
Adamson, Director of the Museum of Arts and Design in New York City, will select significant
vintage and contemporary works from Denmark, Finland, Norway and Sweden, on view among
the exhibitors, to spotlight thematic connections and points of difference, providing a framework
for visitors to think about this influential design region in new ways.
Collective Settings
As a part of its ongoing mission to provide a platform for education and enterprise, Collective 2
will host a special program highlighting the collaborative relationship between interior designers
and design galleries. Collective Settings will present a series of exhibitors who have been invited
to work with a designer of their choice to create domestic contexts that integrate each gallery's
collectible objects and furnishings. Taken as a whole, Collective Settings puts the spotlight on
the arts of juxtaposition and placement, crucial components of the interior design practice. The
designer/exhibitor pairings will include: Jonathan Adler/ Donzella 20th Century; Robert
Couturier/Cristina Grajales Gallery; David Mann/Maison Gerard; India Mahdavi/Carwan Gallery;
Suchi Reddy/Ammann Gallery; and Alan Wanzenberg/1950 Gallery.
Evolution of the Coupe by Cadillac
Cadillac will present two iconic cars as part of its sponsorship of the 2014 edition of Collective
2. The 2014 ELR and the 1967 Fleetwood Eldorado will be part of a special installation near the
entrance of the fair, juxtaposing two of the most stylistically and technologically advanced
designs produced in the last fifty years. Innovation in automotive design has been significant
during this period, and the pairing of the two models presents an exemplary parallel to the side-
by-side display of vintage and contemporary design at the fair.
Museum Day
Collective Design Fair is pleased to announce that Friday, May 9 will be designated Museum
Day. Collective 2 will offer free admission to all museum members with proof of current
membership.
About Collective Design Fair
Collective Design Fair began with a passionate group of architects, designers, collectors and
gallerists who recognized the need for a new commercial and educational platform for the
design collector and connoisseur.
From May 8 through May 11, 2014, Collective 2 will host a dynamic mix of emerging and
established international exhibitors presenting a cohesive selection of contemporary and 20th-
century design, along with a diverse slate of programming. Collective 2 will run concurrently with
Frieze New York and the May art auctions, as the inaugural fair did in 2013, confirming its status
as a key event on the city’s cultural calendar. Amplifying its mission to celebrate both design
history and innovation, Collective 2 will take place at Skylight at Moynihan Station, located in the
historic James A. Farley Post Office, a McKim, Mead & White-designed Beaux-Arts building on
Manhattan’s West Side, at 8th Avenue and West 33rd Street.
The 2014 Collective consists of Caroline Baumann, Lori Chemla, Kyle DeWoody, Brad Ford,
Alexander Gorlin, Cristina Grajales, Steven Learner, David Mann, Sarah Medford, Todd Merrill,
Zesty Meyers, Nessia Pope, Beth Rudin DeWoody and Evan Snyderman.
Since its successful debut in 2013, when it welcomed over 5,500 visitors to Manhattan’s Pier 57,
Collective Design Fair has been recognized as an important addition to the city’s cultural
offerings. Collective 2 is pleased to be a part of NYCxDESIGN, New York City’s official citywide
celebration of design.
Image: Inge Kuipers, Tea Set Touch, 2013 from Self Unself
Media Contacts:
Jeffrey Walkowiak or Carnelia Garcia
Blue Medium Inc
T: +1 (212) 675 1800
F: +1 (212) 675 1855
jeffrey@bluemedium.com
carnelia@bluemedium.com
Press Preview Wednesday, May 7, 4 - 6 pm (pre-registration required)
Skylight at Moynihan Station
360 West 33 Street (between 8 and 9 Avenues), New York, NY.
Fair Hours:
Thursday, May 8 - 11am – 7pm
Friday, May 9 - 11am – 9pm
Saturday, May 10 - 11am – 7pm
Sunday, May 11 - 11am – 5pm