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14/10/2004

Zoo Art Fair

London Zoo, London

In its first year the Zoo Art Fair showcases 26 under three-year-old London galleries, arts organisations and publications. It represents an in-depth survey of a thriving young cosmopolitan scene. Whilst the fair itself is nonprofit it provides the next generation of art professionals with an international commercial platform, made possible by the success of last year s Frieze. The fair has been facilitated by the kind sponsorship of private collectors, arts organisations and businesses. Any surplus revenue generated by ticket sales will be redirected back into the careers of the artists as donations to museum and public gallery shows they become involved in.

Beyond the yBa scene and the international attention it continues to command, a professional market system for contemporary art has been established in London. The city is now punctuated by different types of emerging spaces and organisations that work with artists from all over the world. From commercial galleries run by dealers, who have often worked within more established galleries before embarking on their own, to more experimental spaces set up and run by artists and collectives. As part of an under three-year-old landscape, the exhibitors, however refined, are often still in a process of definition and are therefore more able to take risks with what they show and how they show it. As a cross-section they demonstrate the broad range of artistic practices and contexts where art in London can be seen today.

By focusing on new talent Zoo Art Fair aims to draw attention to this sector of the market and to encourage relationships within local, national and international art networks early on. Connections between artists, galleries, collectors, museums, students and the general public. As a project the Zoo Art Fair provides an opportunity for sponsors to express their support and endorsement of a new generation. As a context the Zoo Art Fair offers a glimpse of the future in its inception.

PRESS ENQUIRIES: Consumer press please contact Eleanor Conroy at Cohn & Wolfe 020 7331 5436 eleanor_conroy@uk.cohnwolfe.com Art trade press please contact Theresa Simon Communications 0207 629 9645 pr@theresasimon.com

FAIR DIRECTORS
A former artist, David Risley first ran a gallery above Zwemmers art bookshop before moving to the East End to exhibit emerging artists alongside more established names. He is an associate curator at Bloomberg Space, London and a founding director of Zoo Art Fair.
After a spell in the publications department at the Royal Academy of Arts, Soraya Rodriguez, also a former artist, more recently became Director of Exhibitions at MW projects. Since leaving she has become a founding director of the Zoo Art Fair and has set-up The Great Unsigned, an agency for unsigned artists work.

Private View: Friday 15 October / 5.30-8.30p.m.
Open to the public: 16-18 October / 12 noon 8.30p.m.
Tickets 6

Zoo Art Fair Ltd
164 Fernhead Road
London W9 3EL
Fax +44 (0)20 7729 8008

16-18 October 2004
Open 12noon-8.30pm

London Zoo Prince Albert Gate Outer Circle, Regents Park

Exhibitors:
Centrefold
David Risley Gallery
Dicksmith Gallery
f a projects
Flaca Hotel
IBID Projects
Implicasphere
Jeffrey Charles Gallery
Kate MacGarry
Keith Talent Gallery
Lawrence O Hana Gallery
Millers Terrace
Museum 52
Next Level
One in the Other
Program
Riflemaker
Ritter/Zamet
Rockwell
STORE
Studio 1.1
The Drawing Room-Tannery Arts
The Great Unsigned Trolley
UNION

at London Zoo, Regents Park, Prince Albert Gate, Outer Circle

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