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22/2/2008

Shelter Serra and Ivory Serra

Secret Project Robot, New York

Secret Project Robot is pleased to present brothers Shelter and Ivory Serra in Halfway Between the Gutter and the Stars. A photo installation and art collaboration inspired by youth culture, the urban “playground”, and the long standing endless party of the New York Scene. Both Ivory and Shelter’s art places emphasis on alternative culture, their work offers a raw, compelling and provocative viewpoint of often unnoticed relics of our daily lives. Shelter uses icons like the “game over” sign from Nintendo and Sega or computer text written out by hand while Ivory photographs crushed cans, cigarette boxes and local celebrities. Their conclusions are often humorous even tragic but always uncannily self aware. Halfway Between the Gutter and the Stars, an Oscar Wilde quote, is as much a tribute as an installation.

The artists have worked in corroboration with the gallery to design an idea that will focus on engaging the viewer by bringing them into the imagery and feeling of both the photos and the artwork. The Desire is to bring the gallery into the world of the artists and provoke the viewer to participate in the scene that Ivory and Shelter have been living and documenting for over 20 years. Not a stage or a set but a platform for dialogue and interaction to a usually two dimensional art world and solitary experience .

Shelter and Ivory ask visitors to take their hands from behind their backs, to speak loudly, and to question the gallery as a vacuum that disengages the viewer from the art by making their usual vehicle for participation come in the form of an expensive purchase. To sustain this idea the artwork will be priced for the people viewing it and the opening will also act as a book signing and conversation for Ivory’s new book “The serra E ffect.” Halfway Between the Gutter and the Stars breeches on the personal and is an open invitation to “hangout," to revel in the excessiveness of not only youth but the art scene itself. The opening celebration will be as much a part of the show as the art, with DJ Tommy Moye, free beer, liquor sponsors, local artists, friends, and a real sense of community.

Opening Reception Saturday February 23rd 8pm with DJ Tommy Moye

Secret Project Robot
210 Kent Ave - New York
Free admission

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