Project 10: Bag
Project 10: Bag. A reaction to a world full of mass production. In an effort to strive for individuality, Paul Smith has taken one bag shape, the 'Flight Bag', and produced individual designs - 138 in total - for every Paul Smith shop in Japan. Each bag is a limited edition of 10, and they were launched exclusively in Japan in April this year. See them on display in the Design Museum atrium and one lucky visitor will win one of these money-can't-buy bags.