The exhibition presents the artist's approce to the social, institutional, economic, and psychological structures and strategies in contemporary fields of art. Her challenging approach to art is rooted in critical and feminist theory.
Curators: Sabine Breitwieser, Director, and Tina Teuf
el, Curator, Museum der Moderne Salzburg
The Museum der Moderne Salz
burg is proud to be the
first institution in Austria to present a comprehen
sive survey of the work of the
American artist Andrea Fraser. Born in Billings, Montan
a, in 1965, Fraser moved to
New York in 1981; since 2006 she has resided in Los
Angeles, where she is
Professor of New Genres at UCLA. With pioneering work
s that have sometimes
provoked controversial debates, Fraser arguably ran
ks among the most radical and
influential artists of her generation. “Combining i
ntellectual acumen with lively humor,
her works are a unique and indispensible contributi
on to contemporary art. This
broad-based retrospective of her oeuvre reveals the
richness and diversity of Andrea
Fraser’s art as well as its radicalism and rigor,”
notes Sabine Breitwieser, director of
the Museum der Moderne Salzburg and curator of the
exhibition. Showcasing
approximately one hundred works in media ranging fr
om prints, photography, and
performance to video, installation, and text works,
the exhibition is not only an
Austrian première but also the most comprehensive su
rvey of Fraser’s work to date.
Fraser appeared as a critical protagonist and comme
ntator on the art field when she
was still quite young in the mid-1980s, developing
her critical stance in writings and
performances as well as initiating and being active
in groups such as The V-Girls.
Showing internationally since the early 1990s, Andre
a Fraser has had a particularly
significant presence in Austria. She was one of three
artistic
Stellvertreter
Representatives Rappresentanti
in the Austrian pavilion at the 45th Venice Biennial
in 1993. Her
Project in two phases
for the Generali Foundation in Vienna (1994–95),
also organized by Breitwieser, examined the function
of art for a corporation as well
as her own artistic autonomy and remains highly rel
evant to current debates on
public museums and private collections Andrea Fraser investigates the motivations of instit
utional and individual participants
in the art field, including artists themselves. She
analyses what we want from art and
her own role with questions like: What do I, as an
artist, provide? What do I satisfy?
Often appearing as the protagonist in her psycho-so
cial analyses of the art world,
Fraser invites the audience’s projections. The vari
ous roles into which she slips and
the ways she involves others in her projects let us
see art from new perspectives.
Her sophisticated, provocative, and humorous produc
tions combine her impressive
talent for theatricality and role-playing with cann
y critical analysis. She asks
questions of herself and others that challenge and
charm us to look at our own roles
in new ways.
Fraser has always regarded making art as a wide fie
ld of practice that encompasses
the intellectual and experiential; research, reflec
tion and action. Her approach is
informed by earlier generations of critical concept
ualists and feminist artists who
worked to reconnect art with the personal and the p
olitical. Taking inspiration from
the “reflexive sociology” of the French sociologist
Pierre Bourdieu (1930–2002) an from psychoanalytic approaches to “here and now” an
alysis, she scrutinizes the art
world’s psychological and social as well as institu
tional and economic structures.
Conceived as a mid-career retrospective covering th
ree decades of work, the
exhibition at the Museum der Moderne Salzburg captur
es both the long-term
development and the current stage of Fraser’s conti
nually evolving approach. The
show was designed in close collaboration with the a
rtist and is organized in several
thematic sections. It opens with early works such as
Woman 1/Madonna and Child
(1984),
Four Posters
(1984), and
Damaged Goods Gallery Talk Starts Here
(1986),
followed by works in which she developed her critic
al engagement with the museum
in performances such as
Museum Highlights
(1989) and
Welcome to the Wadsworth
(1991). A section focusing on “Projects and Initiativ
es” features the provocative
projects in which Fraser addressed art as a service
—the
Preliminary Prospectuses
(1993) and
Services
(1994, with Helmut Draxler)—as well as her
Project in two
phases
(1994–1995) with the Generali Foundation.
Another group of works organized around the theme of
“Class, Taste, and Collecting”
includes the seminal
May I Help You?,
which is on view in three versions dating from
1991, 2005, and 2011; the artist will perform it li
ve on June 14. A section of the
exhibition devoted to “Globalization and Tourism,”
another set of issues Fraser
explored early on, features her audio installation
for the exhibition
Stellvertreter
Representatives Rappresentanti
in the Austrian pavilion during the 45th Biennale di
Venezia (1993), the 82-part cycle of photographs
White People in West Africa
(1993)
and her video and performance work for inSITE97 and
the São Paulo biennial. In 2001,
Fraser’s focus turned to the figure of the artist,
with works such as
Kunst muss hängen
(Art must hang
, 2001),
Official Welcome
(2001/2003),
Soldadera
(1998/2002), and
Projection
(2008), and she returned to issues of collecting w
ith renewed radicalism in
Untitled
(2003) and her influential text “L’1% C’est Moi” (
2011). The exhibition also
includes examples of Fraser’s most recent work such
as
Men on the Line
(2012/2014)
and features the European première (on video) of the
performance
Not just a few of us
(2014). Two more works by the artist will be includ
ed in the concurrent exhibition of art
from the collection
Which Life?,
which will be on display in the Museum am
Mönchsberg’s second-floor galleries starting April 25.
An extensive catalogue accompanying the exhibition w
ill be published by Hatje Cantz
Verlag in June. Edited by Sabine Breitwieser for the Mu
seum der Moderne Salzburg,
it will include essays by Shannon Jackson, Sven Lütti
cken, and Andrea Fraser as
well as a conversation between the artist and Sabine
Breitwieser and a
comprehensive collection of Fraser’s scripts.
The exhibition will be accompanied by an extensive
program of events
in the form
of an “academy” initiated by the Museum der Moderne
Salzburg. Austrian and
German educational institutions will organize lectu
res and seminars exploring a
variety of questions related to Andrea Fraser’s oeuv
re.
Andrea Fraser will be personally present in the muse
um for a public conversation on
Sunday, March 22, 2015, at 3 p.m. and again for the
final presentation of the
“academy” on June 13. On Sunday, June 14, 2015, at 3
p.m., she will stage her
performance
May I Help You?
Press Contact:
Christine Forstner T +43 (0)662 842220-601 F + 43 (0)662 842220-701 christine.forstner@mdmsalzburg.at
Museum der Moderne Salzburg
Moenchsberg 32 5020 Salzburg Austria
Hours: Tuesday–Sunday 10am–6pm,
Wednesday 10am–8pm,
Monday (during festival season) 10am–6pm