Sophie Calle
dal 9/7/2009 al 6/9/2009
Segnalato da
9/7/2009
Sophie Calle
SESC Avenida Paulista, Sao Paulo
Take Care of Yourself. The Brazilian tour of the work - in which the artist invites over one hundred women to reinterpret a break-up letter - is a promotion of SESC Sao Paulo and Associacao Cultural Videobrasil, and is part of the Year of France in Brazil. The work is an example of how the narratives that the artist builds using literary, visual, and performance elements contain something that is too human to escape even the viewers who are less familiar with contemporary art.
On July 10th, the Cuide de você [Take Care of Yourself] exhibition, by Sophie Calle,
arrives in Brazil for a four-month season at SESC Pompeia, in São Paulo, and at the
Museum of Modern Art of Bahia, in Salvador. The Brazilian tour of the work—in which
the artist invites over one hundred women to reinterpret a break-up letter—is a
promotion of SESC São Paulo and Associação Cultural Videobrasil, and is part of the
Year of France in Brazil.
The partnering institutions' choice of Cuide de você takes into consideration the
possibilities created by the broad spectrum of propagation of Sophie Calle's
artistic practices. First shown at the Venice Biennale, in 2007, the work is an
example of how the narratives that the artist builds using literary, visual, and
performance elements contain something that is too human to escape even the viewers
who are less familiar with contemporary artistic expressions.
"Sophie Calle's artistic quest is, in essence, a human quest. This makes Cuide de
você, which is an example of the most instigating contemporary production,
accessible to large audiences," says Solange Oliveira Farkas, president of
Associação Cultural Videobrasil and director of the Museum of Modern Art of Bahia.
To Danilo Santos de Miranda, chairman of the Brazilian Commissariat for the Year of
France in Brazil and regional director of SESC São Paulo, Calle stands out for
"being able to have art imitate life and life imitate art, leaving us impudently
entangled in between dream and reality."
EDUCATIONAL CURATORIAL PROJECT
In order to take advantage of the identification that the work invites, a carefully
devised educational project accompanies the exhibition. Geared towards various
audiences, it seeks to increase the quality of the work's fruition by means of
mediated paths; provides support to teachers interested in working with themes
linked to the exhibition; and proposes activities that take Calle's work as a
starting point to encourage the use of languages such as photography, text, and
video.
The activities will involve educators and artists, such as the Brazilian duo Tetine,
which will explore the creative process of Samba de Monalisa – Tetine vs Sophie
Calle, created in a remote partnership with the artist, in a workshop. An invitation
to play the games featured in the work of Sophie Calle is extended to the audience,
which will be encouraged to produce poetic responses to the experience. This
production will be shared in exhibitions and online.
SESC_VIDEOBRASIL
The emphasis on educational action is in line with the partnership that was
established between Associação Cultural Videobrasil and SESC – the Social Service
for Commerce nearly twenty years ago. Created by entrepreneurs in the Brazilian
trade and services sectors in 1946, SESC innovated by introducing new models for
cultural action and highlighting the role of education as a prerequisite for social
change. Associação Cultural Videobrasil, established in 1991, holds systematic
actions aimed at fostering and disseminating contemporary art from the Southern
circuit.
In addition to Cuide de você, Videobrasil and SESC São Paulo will release, in 2009,
the fifth edition of annual contemporary art review Caderno SESC_Videobrasil and the
sixth documentary in the Videobrasil Authors Collection, featuring Rio de
Janeiro-based group Chelpa Ferro. In a partnership with the Armando Alvares Penteado
Foundation (FAAP), the Videobrasil Residency Programme will receive Moroccan artist
Bouchra Khalili to undertake an exchange that will result in an audiovisual work.
The main result of the partnership, the International Electronic Art Festival
SESC_Videobrasil, which had its 16th edition in 2007, will happen again in 2011,
after undergoing a deep restructuring process to adjust the event's format to the
evolution of contemporary production.
Sophie Calle CUIDE DE VOCÊ
Brazilian tour
http://www.sophiecalle.com.br
July 10 through September 7
SESC Pompeia
http://www.sescsp.org.br
Rua Clélia, 93, phone (+55 11) 3871 7700, São Paulo, SP
September 22 through November 22
Museum of Modern Art of Bahia
http://www.mam.ba.gov.br
Av. Contorno s/nº, Solar do Unhão, phone (+55 71) 3117 6141, Salvador, BA
SESC Avenida Paulista
Rua Clelia, 93 - Sao Paulo