Fresh White
dal 22/7/2014 al 12/9/2014
Segnalato da
22/7/2014
Fresh White
Dittrich & Schlechtriem, Berlin
First Works. The fictive corporation aims to repaint the Hollywood sign and all its multiplied visual reproductions. This project illustrates the iconographic and pop cultural significance of the concept Hollywood.
Lars Dittrich and André Schlechtriem are pleased to present the solo-exhibition “First Works” of Fresh White. Fresh White is a fictive corporation that aims to repaint the HOLLYWOOD sign and all its multiplied visual reproductions. Hence, this project results in an exceptional archive and research practice by Fresh White, illustrating the iconographic and pop cultural significance of the concept HOLLYWOOD.
Therefore, the exhibition features the first three steps of the ongoing project, which will be contrasted in their constitutive and discursive formation. The first strand shows a fundamental archive of the HOLLYWOOD sign each painted over with white oil paint on a variety of objects like postcards, advertisements, album covers and movie posters. The large body of documents historicizes and illustrates the interactions and correlations of the sign HOLLYWOOD within society, scrutinizing the formation of the phenomenon of American pop-cultural iconography. The second part of the project exposes three corrugated steel sheets – the material of the HOLLYWOOD sign, each spray-painted in white. The archival exemplification of the lettering as a strong semiotic object is here deconstructed to a pure minimalist object, however still enabling many potential interpretations in this connection. Fresh White’s third strand shows a photograph of the sign HOLYWOOD on top of a mountain near the Serbian village Mutanj. The varied mimesis, which intends to reproduce the American movie-spirit on Serbia and misses one L, will be repainted in white in the near future by the corporation. The journey will continue, heading towards the repainting of the archetype sign in Los Angeles.
The artist behind Fresh White is Xavier Stentz, who was born in France in 1983 and lives and works in Berlin since 2006. Stentz graduated from the École Nationale Supérieure d’Art de Bourges and completed the post-graduate program at the École Nationale Supérieure d’Art de Lyon in 2012. He previously exhibited in various international solo and group shows under his real name.
DITTRICH & SCHLECHTRIEM is open in August, Tuesday through Friday from 12 to 4 pm or by appointment only. Please contact Owen Clements with press requests or for further information at owen(at)dittrich-schlechtriem.com.
Opening: 23 July, 6 – 8 pm
DITTRICH & SCHLECHTRIEM
Tucholskystraße 38 10117 Berlin-Germany
Viewing Hours:
Tuesday to Saturday 11am – 6pm
and by appointment